Carrot
A benefit that supports employees through every stage of family building — fertility, adoption, surrogacy, hormonal health, and beyond.
Description
Carrot is a global fertility and family-forming benefits platform that provides comprehensive support across every stage of the family-building journey. That includes fertility treatments like IVF and IUI, egg and embryo freezing, donor services, adoption, surrogacy, pregnancy and postpartum support, menopause and perimenopause care, and gender-affirming care. Carrot's platform is fully inclusive by design — supporting employees regardless of sex, gender, sexual orientation, age, or family structure — and is available to employers in countries around the world.
For HR teams and employers, Carrot addresses one of the most personal and often overlooked areas of employee wellbeing. Family-building journeys are expensive, emotionally demanding, and rarely supported well by traditional health plans. Carrot closes that gap with a dedicated platform that includes expert care navigation, a Carrot Card for benefit funds, and personalized support at every step. For brokers, it's a meaningful benefit to recommend — one that directly impacts talent attraction, retention, and employee loyalty.
Carrot integrates with Brite so employees understand what their Carrot benefit covers before they need it. Through Brite's benefit guides, employees get a clear overview of their coverage, what paths are supported, and how to access Carrot's Care Team — making it far more likely they'll actually use the benefit when it matters most.
For HR teams and employers, Carrot addresses one of the most personal and often overlooked areas of employee wellbeing. Family-building journeys are expensive, emotionally demanding, and rarely supported well by traditional health plans. Carrot closes that gap with a dedicated platform that includes expert care navigation, a Carrot Card for benefit funds, and personalized support at every step. For brokers, it's a meaningful benefit to recommend — one that directly impacts talent attraction, retention, and employee loyalty.
Carrot integrates with Brite so employees understand what their Carrot benefit covers before they need it. Through Brite's benefit guides, employees get a clear overview of their coverage, what paths are supported, and how to access Carrot's Care Team — making it far more likely they'll actually use the benefit when it matters most.
Features
Why It Matters
Family-forming benefits have become a baseline expectation in today's workforce. Traditional health plans leave major gaps — covering little to no fertility treatment and excluding adoption and surrogacy entirely. Carrot fills that gap with a comprehensive, global benefit that supports employees across every path to parenthood, regardless of age, background, or family structure.
Broker & HR Benefits
Brokers can use Carrot to differentiate their book of business — it's a standout benefit that generates real employee satisfaction and opens conversations with prospects. HR teams get a fully managed platform with expert care navigators, a dedicated Carrot Card for benefit funds, and global availability. Carrot handles the administrative complexity so employers can offer a genuinely impactful benefit without adding overhead.
Getting Started
Brokers and HR teams work with Carrot's implementation team to configure a plan around the employer's budget and employee population — from fertility-only to full family-forming coverage. Once live in Brite, employees get a plain-language explanation of their benefit: what's covered, how to access it, and who to contact. Less confusion, fewer inbound questions, and a benefit employees actually use.
