Truemed
Put HSA and FSA dollars to work on the health and wellness products employees actually want — and save up to 30% compared to paying out of pocket.
Description
Truemed is an HSA/FSA marketplace that makes it easy for employees to spend their pre-tax health savings on a wide range of wellness products that actually support how they live — not just traditional medical expenses. Through a straightforward qualification process, Truemed unlocks HSA and FSA eligibility for thousands of items across categories like fitness equipment, supplements, sleep technology, cold plunge and sauna therapy, red light therapy, adaptive footwear, and health tech. Employees save up to 30% compared to paying out of pocket, simply by using dollars they've already set aside.
For HR teams and employers, Truemed is a no-cost way to add meaningful value to an existing benefits package. It doesn't require new budget — it helps employees get more out of what they already have. For brokers, it's a differentiated recommendation that positions the benefits package as forward-thinking and employee-centered, with a clear, tangible financial benefit employees can use year-round.
Truemed integrates with Brite so employees understand this benefit from the moment they enroll. Through Brite's benefit guides, employees get a clear explanation of how Truemed works, what qualifies, and how to get started — turning a benefit that often goes unused into one employees actively seek out.
For HR teams and employers, Truemed is a no-cost way to add meaningful value to an existing benefits package. It doesn't require new budget — it helps employees get more out of what they already have. For brokers, it's a differentiated recommendation that positions the benefits package as forward-thinking and employee-centered, with a clear, tangible financial benefit employees can use year-round.
Truemed integrates with Brite so employees understand this benefit from the moment they enroll. Through Brite's benefit guides, employees get a clear explanation of how Truemed works, what qualifies, and how to get started — turning a benefit that often goes unused into one employees actively seek out.
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Why It Matters
Most employees don't realize how much flexibility their HSA or FSA account actually gives them. Traditional eligible expenses cover the basics — but Truemed expands what qualifies to include the fitness, recovery, and wellness products employees are already spending money on. That means real, immediate value from a benefit they're already funding, without any change to their existing plan or coverage.
Broker & HR Benefits
Brokers can recommend Truemed as a high-perceived-value add-on that costs employers nothing but makes the benefits package feel more modern and personalized. HR teams benefit from a benefit employees actually talk about — one that helps them stretch their health dollars beyond doctor visits and prescriptions into the everyday wellness choices that matter to them. No new administration, no added cost, just more value from existing HSA and FSA contributions.
Getting Started
Truemed works alongside Brite to make sure employees know about and understand this benefit at enrollment. Brite benefit guides explain how Truemed works, what qualifies for HSA/FSA reimbursement, and how to make a purchase — so employees can start using it right away. For employers and brokers, it's a benefit that communicates itself, without requiring extra HR follow-up or employee education campaigns.
